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Anatomy of a Great Infographic

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The editors at Graphic Design Degree Hub decided to research the topic of:

Anatomy of a Great Infographic

These days, infographics are all over the web (That means internet). They're eye catching and shareable. However, they've started to get a bad rap due to low quality and over-use. (like your mom) So, what makes a great infographic great infographic? QUALITY CONTROL!

The Birth of Infographics

- PUSH! Simply put, it is a story told in a visual way.
- Infographics know no bounds of culture, ethnicity or religion
- Some infographic topics we've seen:
- Cloud computing
- Global health needs
- History of the toilet
- Social media usage
- History of Superman's costumes
- Boobs
- They can be educational, humorous, disgusting, disgustingly humorous, surprising, beautiful and booty-full (AAAYYYEEAAHH!)
- As a method of communication, infographics are as old as your granny's panties
- Examples of infographics)
- weather maps
- anatomical diagrams
- geological maps
- cave paintings
- Egyptian hieroglyphics
- 1975: Professor Edward Tufte of Princeton created infographics that are considered to be the first of today's modern infographics

Does it Have All the Important Parts?

Gotta Have Brains: Data & Story

- A great infographic
- Must have reliable and compelling data
- (90% of all infographics are completely true)
- Should tell a story with new information or a new perspective
- Should have a quickly understood key message
- (this infographic is about infographics)
- Should be able to be read and comprehended in a few minutes
- Should be clear and not confusing
- Should give a meaningful story

Infographics that give all infographics a bad name are

- Poorly planned out
- Quickly thrown together - sometimes causes redundancy
- Say nothing new or compelling to the reader
- Fail to communicate with data and visualization
- Poorly planned out
- Accuracy is impotent
- Any infographic creator should be ready to stand behind their data
- (47% make up their own stats. 85% of the population of Iceland says making up stats is bad. But 100% of the population of greenland says that 85% of the population of iceland are liars.)
- Sources should be well tested and reputable
- Inaccurate information defames infographics as a medium

Ooo la la: Visualization

- Good visualization completes the infographic and gives it immediate appeal (or not, if it's bad)
- Gives an easily understood view of the topic
- Great visualization displays a complex set of ideas aesthetically and clearly
- A clean design enables key information to stand out
- No design will appeal to everyone on the same level (unless you add kittens)
- the one thing that all users want is functionality (you know, Data was a fully functioning android)
- great design works
- it conveys the story
- it doesn't distract from the information
- it is attractive to the eye

You Gotta be Popular: Shareability

- Brands must know their audience and target them specifically (Like a head cheerleader zoning in on the quarterback)
- Marketing is becoming more geared toward social media
- many brands are still geared toward editorial content (TLDR!)
- playing up the brand is not the general purpose for an infographic
- A key to success is making sharing easy with social sharing buttons
- Create embed codes for infographics
- This enables publishers to post your infographic to their website for more exposure