By choosing graphic design as your career field, you’ll be using your creative skills to earn a living. Designing noticeable and unforgettable logos is one area of graphic design that you’ll want to master before you begin your career. Five things that every graphic designer should know about creating logos include:
• The importance of balance
• Ways to keep design simple
• Developing emblems that appeal to different audiences
• Using color effectively
• Establishing design techniques that build brand recognition
Creating a Logo with Balance
Balance is an important graphic design element because when a person gazes upon a balanced design, he or she will immediately gain the impression that the logo is pleasing and appealing. When you begin the process of designing a logo, be sure to maintain the weight of the graphics that you decide to use. Keep the colors and size equal on both sides. If it’s necessary to the integrity of the logo design, you can break the balance rule, but keep in mind that the best logos are seen by the masses instead of art critics. Because of this, the safest approach is to create a logo that’s balanced.
Keeping it Simple
Despite your artistic flair, logo design is not the testing ground for fancy typography skills or illustration talents. Instead, this area of graphic design will require you to use your presentation abilities and design insight to create a simple emblem. Simplicity does not mean that you have to create a design that is minimal and clean. Instead, use simplicity to deliver an advertising message that consumers can digest quickly. In most cases, a logo doesn’t even need to feature the brand’s name or a caption, but the company should be able to use it on their signs, billboards and brochures
Creating Widespread Appeal
When it comes to designing a company’s logo, you will be expected to create one that appeals to a diverse audience. With diversity, different preferences and tastes exist. Be sure to focus your efforts on creating logos that offer widespread appeal. A company’s emblem should be dynamic instead of constant. This feature inspires innovation and improvement. It also allows for a flexible approach to the logo’s design. With flexibility, companies gain the option of using their emblem in various ways. To extend the appeal of a logo, companies often want to change its color, so avoid making the design too dependent on a particular color scheme.
Use Color Appropriately
As you make your way through a graphic design program, pay particular attention to color theory. This part of graphic design is complex, but once you master it, you can use it to your advantage. The important things to consider about color when creating a logo include making sure that your emblem looks amazing in two hues, and avoid using unpleasant shades or ones that are too bright. In considering color, your logo should appear striking in grayscale and in black and white. Before selecting a color for your logo, take a peek at a traditional color wheel to ensure that you’re using shades that are close to one another for visual appeal.
Building Brand Recognition
Every graphic designer should know how to design a logo that builds brand recognition as this is why companies need a specific emblem. The key to creating a logo that is attractive and recognizable is to form an original design that is balanced, simple and diverse. It should exhibit colors that are eye-catching and appealing. If you fail to consider and include each of these elements, then you may harm the quality of your completed project. Upon finishing a logo, try to assess it objectively to make sure that it features the proper elements. Use software that will invert and mirror the design. If you still recognize your logo, then you’re on the right creative track.
Creating Memorable Logos
In the graphic design field, you’ll have the opportunity to share your creativity and talent. If you design each logo with balance, simplicity, diversity, color and brand recognition in mind, you’ll surely become a sought after graphic designer, one that creates memorable company logos.