It takes more than skill as a graphic designer to make a graphic design blog. Like any website, the blog has to have excellent branding, good content and easy navigation. Millions of people create websites and blogs, but many of these blogs never rank in the search engines. Whether you want to find clients or market to graphic designers, your blog needs to use these tips if you ever want readers to discover the site.
1. Make a Unique Design
Your design is everything when it comes to blogging. As a graphic designer, readers will expect your blog to stand out and be noticeable. A great design adds a personal touch to the site. To make a stunning design, consider the types of background, typography, colors and formatting that suit your brand. At the same time, you will also want to make sure that your website is easy to use and navigate.
2. Get High-Quality Images
While your content and website matters, the saying that “a picture is worth a thousand words” is still true. High-quality images shows that your site is worth reading and enhances the quality of your content. If you use cheap-looking images, it will cause your site’s quality level to drop. Make sure every image has a high resolution so that it looks good used as a thumbnail or as a larger picture.
3. Stick to Two or Three Colors
When designing your website, you want to focus on just using two or three colors. Facebook famously uses blue and white, which means that Facebook users identify these colors with the website. You want your users to easily recognize when they are on your website. Too many colors can be overwhelming and can limit your ability to brand your blog. You may also want to use a color for call to action buttons so that people easily recognize where they can click on the page for more information.
4. Focus on Unique, High-Quality Content
If the content on your blog is not the best, users will not return to the website. In addition, readers may never find the graphic design blog if you do not have the right content. Google and other search engines scroll through the content to determine your search engine ranking and the topic of your blog. If you do not have high-quality, relevant content, the search engines will not rank your blog highly. More importantly, readers will not return to your website if you do not have inspiring, information content.
5. Make Content That Is Easy to Share
As a new website, you most likely have a limited budget for marketing. You can save on advertising costs by making your website easy to share. When a reader likes a particular post, they naturally want to share it on social media. Make your blog easier to share on social networking sites and you can increase the traffic to your site.
By sticking to high-quality content and using clear images, you can improve the way your graphic design blog appeals to readers. Use branding logos and tools to help advance your personal brand to potential clients. With the right design, content and images, you can ensure that your blog is able to rank highly in the search engines and garner additional website traffic.