When it comes to creating a WordPress website, there can’t be too much time spent on ensuring that you have the best possible theme. There are thousands of different themes to choose from, and depending on your needs, certain themes might be a better fit than others; however, the best themes for any website will generally be unified by the certain elements of quality assurance.
Not all themes are made equally, but the most pragmatically-created themes will all be perfectly calibrated to push your brand forward. The following tips will help you ensure that your theme’s appearance and responsiveness are optimized for constant credibility and success.
1. Prioritize Responsiveness
Over half of your users will spend less than a quarter of a minute on your website. Nothing matters more than ensuring that your website is always as responsive as possible. High responsiveness is directly correlated with high conversions. Your visitors will rarely want to wait more than a few seconds on any page before deciding that it either is or isn’t worth their time. If you want to ensure that your website has the best chance at retaining visitors without putting them to sleep, you’ll want to run some preliminary tests before launch to ensure that the response time is nearly instantaneous.
2. Optimize your images
Just about every website developer is aware of the fact that having a visually impressive website is important, but the fact of the matter is that the visuals of your website are actually even more important than most people are aware of.
No matter what the content of your website is or what you have to offer, the images that your visitors immediately see can and will make or break your chance at getting conversions. Don’t hesitate to invest in professionally-taken photographs; investing in poorer quality images to cut costs will always hurt a lot more than it helps.
3. Keep it simple
The simplest way to put it is that simplicity sells. Even if your theme has all of the bells and whistles to make it a professional powerhouse, there’s no point unless visitors can instantly and easily digest it all.
Avoid cluttering your website theme will all kinds of contrasting colors and complex layout arrangements. Flashy animations might seem impressive at first, but if they slow down your website’s response time, then you’re far better off without them. It’s fine and well if your theme is technologically strong, but you’ll mostly want to to strike a balance between strong and streamlined.
4. Ensure both mobile and browser compatibility
You’re going to want to make sure that your website is perfectly compatible with all of the most popular browsers that users are likely to visit your website with. Your WordPress theme should work equally well on Internet Explorer, Google Chrome, Firefox, and Safari. If your website is functional on two browsers but unable to function on three others, you might be robbing your website of the majority of its potential.
5. Anticipate users who speak different languages
One of the key aspects of a truly well-optimized theme is making sure that your theme is ready for multilingual browsing. Many WordPress sites are monolingual, and this can prove to be just a limiting as failing to make your website capable of being browsed on all of the most popular browsers. It might be easy to overlook, but you can only benefit from making sure that your website is ready for translation.
The powerful elements of your WordPress theme can be so subtle that not even your visitors are aware of how influential they are for improving their experience. Making sure that your theme is responsive, universally browsable, simple and translation ready will always make worlds of difference.
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