Your business logo is more than just a picture. It is most likely the first visual aspect of your business that a customer will take in; and if the logo doesn’t translate very well, it may be the last. What makes for a good business logo? One that gets your message across simply and effectively, paints a picture of what you offer for goods or services, creates a lasting impression, and displays your honestly and integrity by expressing your originality.
The Three Parts to A Good Business Logo
Color Association Is Used To Your Advantage
Different colors signify different things. Blue is known to be calming, certain shades of yellow can make people feel happy and warm, and red is known as a more passionate, fiery color. The hues used in your logo should reflect the feeling you want your brand to bring to your customers.
Simple but Memorable
A busy logo is distracting to the customer and does not portray your message effectively. A simple logo that pertains to the services and products you provide will be more memorable to your customer base. A simple and memorable logo attracts new customers and helps established clients come back as return customers!
It is Unique
The logo of your competition may seem like “the best” but that’s just because their name is established as a memorable provider of the product or service offered. Copying the logo does’t relate your company to theirs, it just calls into question your honesty and integrity. Establish your business as the best option by creating an even more memorable logo of your own making, then beat out the competition even better by providing the best products and customer service.
How can I learn to make a good business logo?
Whether you want to make a great new business logo for your own company or are interested in starting a business as a logo designer, taking a graphic design course is a great way to learn skills and see how far you want to take logo design. If you do decide to make a career as a designer, there are many online and on-campus graphic design programs that will teach you all of the basic, intermediate, and advanced skills required to be the best in the graphic design field.
In the constantly growing world of online advertising, the logo is the most important part of an advertising campaign, as it is the first and sometimes only piece of the company we see in an online ad. Logo designers are always steadily in demand and professionals in the field can make a decent living, whether employed by a design firm or working freelance.
Do I have what it takes to design logos?
Do you possess a great imagination? Do you think you can take a client’s ideas and offerings and turn them into a design on paper? You could be the addition to a design team that some of the top firms are looking for. Research your potential as a graphic designer by looking at art and design programs in your area, today!
Related Resource: Top 20 Best Visual Communications Degree Programs