What is an Advertising and Promotions Manager?

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If you have stumbled across job openings for advertising and promotions manager roles, you might be interested in knowing what these mid and upper-level marketing professionals do for an organization. As a member of the advertising and marketing department, an advertising and promotions manager will strategically plan marketing campaigns while creating promotions to publicize the incentives offered when securing sales in the future. Not only does he use a variety of different types of media to deliver his message to a crowd, he also uses many different measurement techniques to assess the efficiency of his advertising campaigns and promotions. Read on and learn more about the job duties of an advertising and promotions manager and the skills needed to succeed.

The Job Duties of an Advertising and Promotions Manager

The duties and tasks of an advertising and promotions manager can vary from organization to organization, but many of the responsibilities are similar. On any given day in the office, an advertising and promotions manager prepares budgets and submits different estimates for the costs of marketing campaign development to upper level executives for approval. Managers in this occupation also assist with the annual budget planning, prepare advertising contracts, and coordinate activities within all departments. Some of the other duties of an advertising and promotions manager include:

* Preparing advertising materials to increase the sales of products and services
* Editing copies, scripts, and other materials
* Gathering data to plan the development of campaigns
* Overseeing campaign teams to motivate performance
* Tracking budgets and response rates for proper future planning
* Training campaign workers
* Reading trade journals to keep up with the trends and the changes
* Representing the company through advertising and promotions

What Skills Do You Need to Be a Promotions and Advertising Manager?

Now that you know a manager’s roles when it comes to advertising and promotions, the next step is learning what skills you need to posses or learn before you will be considered for any open positions in the occupation. As a promotions manager, you must be a talented critical thinker who is great at problem-solving and analyzing data. As a advertising manager, you must be able to use your creativity to develop campaigns while still being a critical-thinker who uses data and response rates to make changes to plans when they are not working as planned.

Not only will you be in charge of campaign development and advertising materials, you will also be in charge of managing people and deadlines which can be very stressful. You may be an employee of an organization or work as a consultant who collaborates with several different businesses to help these businesses expand and grow. Be sure that you are ready to work with several different teams, like creative directors, designers, copywriters, and executives if this is the role you want to play.

The average salary reported for advertising and promotions managers in the United States is $115,750 per year or $55.65 per hour, as reported by the Bureau of Labor Statistics. Based on the job outlook that is projected by the agency, the field is expected to grow by 12 percent by 2022, which is as fast as the average for all occupations. With a Bachelor’s degree, you can get your feet wet in the field and then gain experience. Once you have a Master’s degree, you can start competing to be an advertising and promotions manager if you are the right fit.

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