If you want to get a job in an advertising agency, you will need both a formal degree and experience so that you can show that you are a great candidate. Advertising is a competitive field that is challenging and exciting for the right type of individual. While it is a great field to work in, you will need to know how to get your first big break into an agency’s doors before you get discouraged as you submit your applications. Many barriers exist in advertising for entry-level applicants and knowing how to break through these barriers will give you an advantage. Here are some ways to get a job with a reputable ad agency.
Break Into the Industry by Interning
Most advertising students are familiar with the fact that a degree in Marketing or Advertising will help them land a position. While a degree is important, a majority of applicants will have the same degree that you have. In addition to having a degree, it is important to consider completing an internship. Not only will an internship help you decide if advertising is right for you, it will help you get experience without ever being employed in the field. A majority of students who get their foot in the door by interning for an agency will be offered a permanent position if they prove themselves. Bite the bullet and intern so that you can land that position in an environment you are familiar with.
Apply for the Appropriate Positions
If you possess a Bachelor’s or Master’s degree, the idea of applying for a low paying entry-level position may not sound appealing. You may have some experience in advertising, but without years of experience most agencies will only hire you as an advertising assistant or an administrative professional to begin with. Take an entry-level position when it is offered to you through a Fortune 500 company. By working hard, you can work your way up to managing your own projects and becoming a creative member of a team.
Work on Your Own or Freelance
Advertising agencies want to evaluate your abilities. While some firms are willing to take a risk on you if you have the right personality, a majority of firms want to see work that you have done. A great way to build your portfolio to work in advertising is to work as a freelancer while you are in school or while you are looking for employment. Freelancers can work as copywriters, editors, content writers, graphic designers or even branding specialists. With a fair rate, you will have something to add to your portfolio to show off.
If freelancing does not interest you, you may want to consider doing SPEC Ads to build a portfolio and to show your talent. Spec Ads are a great way to show the direction that you would go with a current ad by pretending that you took the assignment and did the artwork. If you have something that is intriguing, you may be offered a job on the spot.
Working in advertising can be difficult, but with drive and persistence you can land a position. Consider these tips to get a job in an advertising agency and you will have much better chances of receiving an offer.