To market your graphic design company, you’ll need to figure out how to put yourself and your work out into the world through content creation and social media marketing, which includes your own Facebook page. Facebook is a great way for creatives to really connect with potential clients as well as get their name out there. Once you have your Facebook page set up, which should include some of your work and ways for clients to contact you, it’s time to start promoting your page.
Send Emails to Your Contacts
It’s time to get all your contacts involved with your Facebook page. Send out an email to everyone on your contact list telling them about your page. If you don’t want to be that aggressive, you can always add the page to your email signature. This will give them a link without being too bold and pushy about it. While you might not want to email your entire contact list with the announcement of your page, you shouldn’t feel like it’s too aggressive. Creatives have a hard time marketing their work at times. Think about the benefit your design company’s services will have to these people.
Engage Your Followers
While trying to gain followers on your page, keep those who are already engaged entertained and informed with your content. Share important information that your target audience will enjoy. You can hold contests and giveaways to gain followers too. When you hold a contest, you can have people follow your page, bring in new followers or engage with your Facebook page to be entered into the drawing. Make sure the prize is one that will make them excited.
Blog Widget and Social Media
Add a widget or plugin to your blog that will allow readers to hit the Facebook like button for your page. If you use the one with faces on it, they can see who else has liked your page. On other social media profiles, add the address to your Facebook page too. For example, change the background of your Twitter profile to show the address of your page, so fans can follow you on all social media channels.
Don’t forget that there are offline options for your Facebook address like business cards and flyers. When you’re out meeting clients, you can leave a business card with your phone number as well as your Facebook page for them to follow you. Any time you meet someone new, they’ll likely ask what you do for a living. This is the time to hand them a business card with the address on it.
Use Facebook Advertising
As a last resort, you can use Facebook advertising. You can start with a small budget to get a few likes on your page. Advertising with Facebook is as simple as promoting one of your current posts. Decide how much you’d like to spend and promote your page with a certain demographic. It’s a great way to get some traction for your page while it’s in the beginning stages.
A Facebook page is a great way to promote your graphic design business, and once you put the address on all your correspondence with other people, you’ll see a surge in traffic and engagement. Make sure you’re giving people relevant content and entertaining posts that will entice them to your page.
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