It is impossible to be considered a legitimate organization or business in the 21st century if you do not have a killer website. One of the keys to a great website is its design. No matter how great the information is on the site, the website will not be a hit if the layout and accessibility are poor. When web designers are first getting their start, there are many common errors they make. Here is a look at the five most common mistakes that web designers make.
1. Not Making It Easy to Search
One of the most frustrating things for website visitors is when they struggle to find the information they are looking for. The search box needs to be prominently located at the top of your website’s homepage so that all your visitors can instantly find the information they need. Web designers can easily install a great search function with Google’s Custom Search feature. This harnesses the power of Google’s search engine to let visitors to your site immediately find the information they seek.
2. Failing to Use Responsive Web Design
If your website does not display correctly on mobile devices, you might as well not even have one. Web users are increasingly turning to their smartphones and tablets for their Internet fixes. This makes it crucial that your website uses responsive web design that allows for an optimum display on whatever size device someone uses to access the site. Google even drops sites down in their search results for not using responsive design, which means sites need to use it if they want to be found.
3. Not Focusing on Readability
It is baffling how many sites use poor fonts and bizarre color schemes that fail to take readability into account. Readability needs to be one of your primary considerations when you are designing a site. Visitors need to be able to easily read the content on the website. Many experts recommend using a San serif typeface to make things easy to read online. If you want to make things simple, just keep to the good, old-fashioned black type on a white background. It is the most widely-used color scheme for a simple reason. It is the easiest to read.
4. Misusing Headers, Footers and Sidebars
When a visitor comes to a website where the ads are prominently displayed on all the headers, sidebars and footers, it can be a real turnoff. People are likely to leave your site in a hurry if you are only using these three spaces to run ads. Your headers especially should offer useful information for navigating the site. Sidebars and footers can be used to run ads, but always make sure they are tasteful and not detrimental to the visitor’s experience.
5. Failing to Provide Quality Content Throughout the Website
The top criteria when it comes to ranking high in Google search results is the quality of the content on your website. Even if your website’s layout and design are topnotch, it will still be a failure if you do not have it packed with quality content. Make sure to keep your content fresh and of the highest quality if you want your website to perform well. Failing to provide quality content throughout the site is one of the top mistakes that web designers make.
Web design is crucial to make a site look good and rank high in Google search results. If you want your website to look its best, make sure you avoid the five errors listed above. Avoiding these common web design mistakes is crucial to get your site looking great and to make your visitors happy.