Working as a Web designer is a rewarding career, but the ultimate reason to work in any field is to earn money. While some Web designers earn over six figures a year, the average wage is about $40,000 a year. To be able to earn top dollar in this industry, designers must know how to run a business. There are many Web designers out there who are amazing at their job, but not talented at running a business. In order to be successful, designers have to know how to find clients, keep them and grow their company.
Reach Out to New Clients
Having a steady stream of current clients is a great way to make a baseline income, but it is not enough. If you are currently depending on one or two big accounts to make your income, you need to rethink your strategy. Finding multiple clients will give you a more stable income. After all, if one client stops asking for work, you will still have other projects available. Finding clients can be as easy as networking with local businesses or joining freelance websites. Even direct mailing coupons to local businesses can bring in new customers.
Consider Selling Stock Graphics
Stock graphics and templates are always needed by websites. While a small business owner might not be able to afford a professional Web design, they can afford the few dollars it takes to buy stock graphics. In addition to bringing in extra money, stock graphics can be continuously resold. You do the work once, and it keeps bringing in the profits.
Create a Blog
Going after clients individually takes time. Although you should be searching out leads and potential clients, it is always better if those clients just come to you. Creating a blog about Web design, running a business or your specific niche will help to attract the clients that you need. Once the blog has been created, the articles will continue to attract clients in perpetuity. You get cheap, easy advertising and a simple way to find clients who want your specific skill set.
Be an All-in-One Solution
People shop at big box stores because they can get everything in one trip. The store might not have the best options or even the cheapest prices, but it has everything that the average consumer needs. Although you may want to have specializations and high-end options, you can make additional money by being an all-in-one solution. Instead of just making a website, you can offer services like hosting, blogging, code websites and SEO options. Your clients will enjoy the convenience of getting all of their needs met at once, and you will make more money.
Work With a Developer
Some Web developers are experts at design, but there are still a number of individuals out there who need help with actually designing the website. Network with one or more developers and combine your talents. You can offer customers a more in-depth service and reach out to more people by working with someone else.
Designing a website is just one talent that Web designers need to succeed. Beyond just working on a website, the designer must be able to network with other people in their field and reach out to new clients. By building a strong client base, designers can ensure a higher, more stable income level.