Start a Successful Business as a Freelance Web Developer
- Consider A Degree
- Have A Portfolio
- Research The Competition
- Be Customer Service-Oriented
- Start Pitching To Clients
Students just starting out may be interested in tips to start a successful business as a freelance web developer. This can be a highly rewarding and lucrative career. It also lends itself very well to freelancing. However, getting started is always the most difficult hurdle. All of the following tips will be helpful.
Consider A Degree
A college degree is not strictly necessary to become a freelance web developer. However, having one can be very beneficial. Degrees in computer science or specialized vocational school can prepare students for this career by teaching them how to code as well as the fundamentals of web design. Whether a freelance web developer obtains a degree or not, they will always want to continue learning more about their trade. Doing so includes researching trends of what types of websites are in style as well as keeping up-to-date on new technological advances. The tech industry moves particularly fast and professionals in this field need to be equipped and motivated to keep up.
Have A Portfolio
For any creative freelancer, a professional portfolio is one of the most important tools for landing clients. Clients will want to look at work the freelancer did previously to determine if it matches the style and quality they are looking for in a website. Work of any kind can be placed in a portfolio, whether it was completed in college, for fun or as a paying job for someone. The goal should be to create a portfolio with a variety of work showcasing the freelancer’s range. Freelancers should make sure to include a clause in all their contracts allowing them to use work created for clients in their professional portfolios.
Research The Competition
Although freelance web developers tend to enjoy greater success if they have a niche, every niche will have some level of competition. It is therefore beneficial to analyze the competition and learn from them. Freelancers Union outlines elements to research including competitor pricing of various services, how they design their websites and how more or better services could be offered. Paying attention to these factors can keep freelance web developers ahead of the curve and offering services their competitors do not.
Be Customer Service-Oriented
Freelancers are their own boss. They therefore have to interact with their clients directly and be very oriented towards customer service. This is one of the most valuable tips to start a successful business as a freelance web developer. Clients pleased with the service they receive will be more likely to return for future projects as well as tell others about their good experience. This makes it one of the most important forms of marketing for a small freelance web development business. Freelance web developers need to actively solicit online reviews and testimonials from their clients. Testimonials and reviews are valuable marketing tools in order to grow any fledgling business.
Start Pitching To Clients
The last and perhaps most important tip is to simply start pitching to clients and finding work. There are job boards where freelancers can bid on jobs. Another potentially good approach would be for the freelancer to contact website owners whose sites could use work and pitch a proposal. Many freelancers essentially learn their trade by starting to take on jobs they can realistically do and then moving on from there. At some point, an aspiring freelance web developer will have to stop planning to launch their business and simply do it.
Related Resource: Top 20 Affordable Web Development Online Degree Programs
It is not overtly difficult to set up a freelance web design business. However, it can be nuanced and tricky to ultimately succeed. These tips to start a successful business as a freelance web developer can be beneficial to anyone looking to break into the field.